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What (who) is Barb - definition

ORGANIZATION THAT COMPILES TELEVISION RATINGS IN THE UNITED KINGDOM

BARB; Broadcaster's Audience Research Board; Broadcasters Audience Research Board; Broadcasters' Audience Research Board

barb

WIKIMEDIA DISAMBIGUATION PAGE

Barbs; Barb (disambiguation)

I. n.

1.

Beard (or excrescences like a beard), wattles.

2.

Guard (of a hook, etc.), beard, point, guarded or bearded point.

3.

Horse (of the Barbary breed).

II. v. a.

Point, fit with barbs, beard.

III. n.

See barbe

Barb

WIKIMEDIA DISAMBIGUATION PAGE

Barbs; Barb (disambiguation)

·noun A bit for a horse.

II. Barb ·vt To shave or dress the beard of.

III. Barb ·noun A muffler, worn by nuns and mourners.

IV. Barb ·noun A hair or bristle ending in a double hook.

V. Barb ·noun Armor for a horse. ·same·as 2d Bard, ·noun, 1.

VI. Barb ·vt To Clip; to Mow.

VII. Barb ·noun Beard, or that which resembles it, or grows in the place of it.

VIII. Barb ·noun A blackish or dun variety of the pigeon, originally brought from Barbary.

IX. Barb ·noun The Barbary horse, a superior breed introduced from Barbary into Spain by the Moors.

X. Barb ·vt To furnish with barbs, or with that which will hold or hurt like barbs, as an arrow, fishhook, spear, ·etc.

XI. Barb ·noun One of the side branches of a feather, which collectively constitute the vane. ·see Feather.

XII. Barb ·noun A southern name for the kingfishes of the eastern and southeastern coasts of the United States;

- also improperly called whiting.

XIII. Barb ·noun The point that stands backward in an arrow, fishhook, ·etc., to prevent it from being easily extracted. Hence: Anything which stands out with a sharp point obliquely or crosswise to something else.

XIV. Barb ·noun Paps, or little projections, of the mucous membrane, which mark the opening of the submaxillary glands under the tongue in horses and cattle. The name is mostly applied when the barbs are inflamed and swollen.

barb

WIKIMEDIA DISAMBIGUATION PAGE

Barbs; Barb (disambiguation)

(barbs)

1.

A barb is a sharp curved point near the end of an arrow or fish-hook which makes it difficult to pull out.

N-COUNT

2.

A barb is an unkind remark meant as a criticism of someone or something.

The barb stung her exactly the way he hoped it would.

= gibe

N-COUNT

Wikipedia

Barb Audiences

Barb (Barb Audiences Limited) is a British organisation that is responsible for audience measurement in the United Kingdom.

It was created in 1981 to replace two previous systems in which ITV ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), while the BBC did their own audience research.

Barb is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. It is a Joint Industry Currency (JIC).

Barb measures and reports total viewing across all broadcast, VOD and video-sharing platforms.

Barb data is used by:

Broadcasters, VOD platforms and other media services to support decisions made in the making and distribution of programming.
Advertisers and media agencies to support the planning and buying of ad campaigns and inform on brand and sales outcomes.
UK regulators to inform how broadcasters and other media services operate in the public interest.

In February 2023, Barb changed its company name to Barb Audiences Ltd (formerly Broadcasters' Audience Research Board). The change reflects its heritage of continuous innovation and its ambition to continue extending the industry’s standard measurement across TV companies, VOD streamers and video-sharing platforms.

https://en.wikipedia.org/wiki/Barb Audiences

Examples of use of Barb

1. "I just said a little prayer for her," said Barb.

2. "I can‘t imagine how the parents must feel," said Barb.

3. Only occasionally did a barb pierce the evening‘s pleasantries.

4. Barb Jones, said she couldn‘t comment about the case specifically.

5. The barb had pierced his chest, hospital sources said.